Plant Based Bride

One woman's thoughts on the science and morality behind the choice to live without animal products. And possibly a blog post or two about centrepieces.

Ethical Beauty: Cruelty-Free and Vegan Brands

Whether you're taking the first step by going cruelty-free with your makeup, or choosing to go 100% vegan, I've compiled lists of brands to help you make informed decisions about your beauty!  Every little bit counts, and every cruelty-free product you buy is making a huge difference to the animals that won't be tested on.

Searching for ethical beauty products?  Check out Plant Based Bride's Cruelty Free and Vegan Brands list and list of brands to avoid!

This list is a result of my research of brands and lists from reputable sources.  I have done my best, but it may not be 100% accurate.  Please let me know if you see a mistake so that I can correct it immediately!

First, I wanted to list some popular makeup brands that do test on animals.  If you have makeup by these brands please consider using them up and not repurchasing!

Beauty Brands That DO Test On Animals

  • Almay
  • Aveeno
  • Benefit
  • Biore
  • Biotherm
  • Bobbi Brown
  • Burberry
  • Chanel
  • Chapstick Brand
  • Clairol
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clearasil
  • Clinique
  • CoverGirl
  • Dior
  • Elizabeth Arden
  • Essie
  • Estee Lauder
  • Garnier
  • Givenchy
  • Got2Be
  • Guerlain
  • Head & Shoulders
  • Herbal Essences
  • Inglot
  • L'Occitane
  • L'Oreal
  • La Mer
  • Lancome
  • Laura Mercier
  • MAC
  • Make Up Forever
  • Marc Jacobs Beauty
  • Maybelline
  • Nair
  • Neutrogena
  • New York Color (NYC)
  • Nivea
  • Olay 
  • OPI
  • Origins
  • Pantene
  • Redken
  • Revlon
  • Rimmel
  • Sally Hansen
  • Sephora Collection
  • Shiseido
  • Shu Uemura
  • Smashbox
  • St. Ives
  • Stila
  • Tresemme
  • Victoria's Secret & Victoria's Secret PINK
  • Yves Saint Laurent
  • Yves Rocher

For more brands to avoid see this PETA Companies That Do Test On Animals PDF or use the PETA cruelty-free company search


Now that you've gotten rid of all of your makeup that was tested on animals, what should you replace it with?  Why not try some of these awesome cruelty-free brands, many of which are 100% vegan!

Beauty Brands That DON'T Test On Animals

All companies on this list do not test on animals and also carry some vegan products.  100% vegan companies are in bold!  Brands that are cruelty free, but their parent companies are not (or the parent company owns other brands who are not), are indicated with an asterisk (*).

  • 100% Pure
  • 1121 Apothecary
  • 1944 Vegan Skincare
  • 19th Volume Cosmetics Corp.
  • 2nd Love Cosmetics
  • 21 Drops
  • 2B
  • 415 Labs
  • 4mula
  • a.dorn
  • A Girl's Gotta Spa
  • ABBA Pure Performance Hair Care*
  • Acid-2-Alkaline
  • Acure Organics
  • Adorn Cosmetics
  • Aesop
  • AG Hair Cosmetics
  • Ageless Derma
  • AHAVA
  • Ahimsa Naturals
  • AILA Cosmetics
  • Ainhoa Cosmetics
  • Alba Bontanica
  • Alexami
  • Alima Pure
  • Ambre Blends
  • American Apparel Beauty
  • Amie Skincare
  • Amina Cosmetics
  • Anastasia Beverly Hills
  • Andalou Naturals
  • Annmarie Gianni Skin Care
  • Antonym Cosmetics
  • Arbonne International
  • Ardell
  • Aromi
  • Aster + Bay
  • Athar'a
  • Au Naturale
  • Aubrey Organics
  • Avalon Organics
  • Axiology
  • AYRES
  • Ayushi
  • AZATURE
  • B.
  • Balanced Guru
  • Balm Balm
  • Bare Escentuals/Bare Minerals*
  • Barry M
  • Beautisol
  • Beaming White
  • Beautycounter
  • Beauty Blender
  • Beauty by Earth
  • Beauty Without Cruelty
  • Becca
  • BellaPierre
  • Bella Mari
  • Ben Nye Makeup
  • Besame Cosmetics
  • Biconi
  • Bio Follicle
  • Bioethique Organic Cosmetics
  • Biokleen
  • Blackbird Cosmetics
  • Black Dahlia Lacquer
  • Blinc
  • Blissoma
  • Bonne Belle
  • Botanic Organic
  • Box Naturals
  • Bronze Buffer
  • Burt's Bees*
  • ButterLondon
  • Buxom*
  • Bye Bye Parabens
  • Cailyn Cosmetics
  • Caitlin's Super Natural
  • Caru Skincare
  • Certain Dri*
  • Charlotte Tilbury
  • Cheeky Cometics
  • Ciate
  • Cocoon Apothecary
  • Cocovit
  • Colorevolution
  • ColourPop
  • ColorProof
  • Color Club
  • Conair
  • Concrete Minerals
  • Conscious Skincare
  • Coola Suncare
  • Cover FX
  • Crazy Rumors
  • Cross Creek Soaps
  • Crystal Body Deodorant
  • Cult Cosmetics
  • Dahliana Naturals
  • Daisy Blue Naturals
  • Deborah Lippmann
  • DermaE
  • Dermalogica
  • DermOrganic
  • Desert Essence
  • DeVita
  • Dickinson Brands
  • D I R T E A
  • DN-UNIK
  • Dose Of Colors
  • Dr. Bronner's
  • Dr. Hauschka
  • Drybar
  • DUO
  • Earth Diva Cosmetics
  • Earth Tu Face
  • Earthbody
  • Earthly Body
  • Earthwise Beauty
  • Ecco Bella
  • Eco-Dent
  • Eco Tan
  • Eco Tools
  • Ecover
  • ELF - all cosmetics are vegan, but not all brushes are
  • Elysian Nail Laquer
  • Elizabeth Mott
  • elizabeths San Francisco
  • Elixery
  • Ella + Mila
  • Ellovi
  • Emami
  • Enjoy Professional Hair Care
  • EO Products
  • Epic Blend
  • Epically Epic Soap
  • Epice International
  • Every Man Jack
  • Everyday Minerals
  • EVOLVh
  • Eye of Horus Cosmetics
  • Eylure
  • Face Atelier
  • Fairypants
  • Fairy Girl
  • FAR Botanicals
  • FiOR Minerals
  • First Aid Beauty
  • Flo +Theo
  • Flower Beauty
  • Foreo
  • Forager Botanicals
  • Forest Creek
  • Frank
  • Fyrinnae
  • Furless Makeup Brushes
  • FutureDerm
  • Gabriel Cosmetics
  • Garden Botanika
  • Garden of Wisdom
  • Geek Chic Cosmetics
  • Georgie Beauty
  • Gerard Cosmetics
  • Giovanni
  • GladRags
  • Glam Natural
  • GlowGenics
  • GOSH Cosmetics
  • Gourmet Body Treats
  • Green Beaver
  • Greenbody
  • Green Tidings
  • Green Virgin Products
  • Gressa
  • Gwen's Blends
  • Habit Cosmetics
  • Handmade Heroes
  • Happy Skincare
  • Harbingers of a New Age
  • Harvey Prince
  • Herman Cowboy
  • Hemp & Hempz Couture
  • Herbal-Medi-Care
  • Heritage Store
  • Herbal Choice Mari
  • Honesty Cosmetics
  • Honeybee Gardens
  • Hourglass
  • House of Lashes
  • Hugo Naturals
  • Hurraw!
  • IAH Cosmetics
  • Iconic Luxury Nail Color
  • Indie Lee
  • Inkling Scents
  • Inika Mineral Cosmetics
  • Innate Organic Body
  • Intelligent Nutrients
  • Illuminate Cosmetics
  • IsaDora
  • J.R. Watkins
  • Jack Black
  • Jan Iredale
  • Jason Naturals
  • Jersey Shore Cosmetics
  • Jing Ai
  • Jordana
  • Josh Polish
  • Josie Maran Cosmetics
  • Juice Beauty
  • JustNatural
  • Kaeng Raeng
  • Kaia Naturals
  • Kat Von D Beauty*
  • Kelley Quan
  • Kept Non-Toxic Beauty
  • Kester Black
  • Kett Cosmetics
  • Kimberly Parry Organics
  • Kimono
  • Kiss My Face
  • Kosi
  • Kryolan Professional Make-Up
  • KYPRIS
  • La Couleur Couture (LACC)
  • La Fresh Eco Beauty
  • Lamas Beauty
  • Lather
  • Laughing Devil Designs
  • Lalila Beauty
  • Lavanila
  • Lavina
  • Laurel Whole Plant Organics
  • Lime Crime Cosmetics
  • LimeLily Cosmetics
  • Lemon West
  • Lewin & Reilly
  • Light Mountain Natural Hair Color
  • Lily Lolo
  • Lime Crime
  • Lina Hanson
  • Lip Glosserie
  • Lippy Girl
  • Logona
  • Lotus Wei
  • Loving Tan
  • Lulu BLossom
  • LunatiCK Cosmetic Labs
  • Lush
  • LVX
  • Mad Hippie
  • Madam Glam
  • Made From Earth
  • Makeup Geek
  • Malin+Goetz
  • Manic Panic
  • Maple Holistics
  • Marc Anthony
  • Marcelle
  • Marnie's Body Care
  • Marie Natie
  • Marie Veronique Skincare
  • Maxim
  • May Lindstrom Skin
  • Me & You
  • Mehron
  • Mei Yin Naturopathics
  • Melanie Mills Hollywood - Makeup is vegan, brushes are not
  • Melt Cosmetics
  • Meow Cosmetics
  • Meow Meow Tweet
  • Metamour Skin Care
  • Method
  • Mi-Me
  • Michael Todd
  • Milani  
  • Mineral Fusion
  • ModelCo
  • Modern Minerals
  • MOGI MOUSSE
  • Moni May Cosmetics
  • Montagne Jeunesse
  • Moroccanoil
  • Mount Purious Raw Skincare
  • Mr. Bean Body Care
  • Mrs. Meyer's Clean Day*
  • Mullein & Sparrow
  • MUN
  • My Daughter Fragrances
  • My Konjac Sponge
  • MyChelle Dermaceuticals
  • Napoleon Perdis
  • NARS*
  • Natio
  • NatraCare
  • Naturopathica
  • Natural Glow Sunless Tanning
  • Nature's Gate
  • NCLA
  • Neal's Yard Remedies
  • No Miss
  • Nonie of Beverly Hills
  • North Coast Organics
  • Northern Star Cosmetics
  • Not A Sponge
  • Nourish Organic
  • Now Foods
  • Nui
  • Nurture My Body
  • NVEY Eco
  • NYL
  • NYX Cosmetics*
  • Nzuri Organics
  • Obsessive Compulsive Cosmetics (OCC)
  • OFRA Cosmetics
  • Ole Henriksen*
  • One Love Organics
  • Onesta
  • O.R.G. Skincare
  • ORLY
  • OSEA Malibu
  • OVO Skincare
  • Own
  • Out of Africa
  • Overall Beauty Minerals
  • Pacifica
  • Painted Lips
  • Pangea Organics 
  • Painkiller XO
  • Palate Polish
  • Parissa
  • Paul Mitchell
  • Paula's Choice
  • Pelle Beauty
  • Peony Cosmetics
  • Perfekt
  • Perricone MD
  • Personna*
  • Petal Fresh
  • Physician's Formula
  • PhytoVitamins
  • piCture pOlish
  • Piggy Paint
  • Pirouette Professionals
  • Pixi
  • Preserve
  • Priti NYC
  • Prospector Co.
  • Purbliss Candle Co.
  • Pure Chimp
  • Pureology*
  • Rainbow Honey
  • Rare Elements
  • Raven's Creek Soap Co.
  • RCMA Makeup
  • Real Purity
  • Real Techniques
  • Red Apple Lipstick
  • Reficis
  • Relogy
  • Replere
  • REVERIE
  • RevivaLabs
  • Rilastil
  • RMS Beauty
  • Rock Your Hair
  • Root Science
  • Rosebud Company
  • Rosemira ORganics
  • Rouge Bunny Rouge
  • Routine
  • Ruby White Tips
  • Saje Natural Wellness
  • Sante Natural Cosmetics
  • Sappo Hill Soapworks
  • Schmidt's Deodorant
  • Sienna X
  • Seventh Generation
  • Sevin Nyne
  • SkinAgain
  • SkinTea Ochaya Organics by Sayuri Marie
  • Shear Mineral Organics
  • ShiKai
  • Sibu Beauty
  • Shiro Cosmetics
  • Sigma
  • Silk Naturals
  • Sir Richards
  • Skin Dressing
  • skyn ICELAND
  • Soapbox Soaps
  • Soapwalla
  • SoapyLayne
  • Sonia Kashuk
  • Soultice Spa
  • SpaRitual
  • Sprout Skincare
  • Satrlooks
  • Styli-Style Cosmetics
  • Sunday Riley
  • Sugar & Oats
  • SUGARLOOM Cosmetics
  • Sugarpill
  • Sun and Earth
  • Suntegrity
  • Supa Herbal Greens
  • SVELTA Tan
  • S.W. Basics
  • Swagger Cosmetics
  • Sweet Anthem Perfumes
  • Swisspers
  • Tarte*  
  • Tatcha
  • Tata Harper
  • TAY Skincare
  • The All Natural Face
  • theBalm
  • The Argan Tree
  • The Body Shop*
  • The Fanciful Fox
  • The Gnarly Whale
  • The Heritage Store
  • The Organic Skin Co.
  • The Soap Market
  • Thera Wise
  • Thesis
  • Tiki Bar Soap
  • Trader Joe's Brand
  • Tres Pure
  • Triumph & Disaster
  • True Natural
  • Trust Fund Beauty
  • Tom's of Maine*
  • Tome Kobo
  • Too Faced (scroll down to see the list of vegan products)
  • Ulta Collection
  • URB Apothecary
  • Urban Decay*
  • UTEKRAM
  • Ursa Major
  • Vapour Organic Beauty
  • Vitacare
  • VoilaVe
  • W.S. Badger
  • washbeautyco. by MaskerAide
  • Well Scent
  • Wen by Chaz Dean
  • Wet'n'Wild
  • Whitening Lightning
  • Whole Foods Brand/365
  • Xenca
  • Yaby Cosmetics
  • Warok
  • Yes to Carrots
  • Youngblood Mineral Cosmetics
  • Yu-Be
  • Zoeva
  • Zoya
  • Zurvita
  • ZuZu Luxe

Don't see the brand you're looking for on either of these lists?  Try searching the PETA database, check out the PETA PDFs (DO test or DON'T test on animals), or take a look at Logical Harmony's comprehensive list!


I hope this post can serve as a guide for you to transition your beauty to a 100% cruelty-free and vegan zone!  I know it can be hard to get rid of some of your favourite products or shades, but remember, this is a great opportunity to find new brands, and new products, that are not only ethical but incredible!  You never know what you'll find when you widen your horizons and try something new.  You just might find your new Holy Grail product!

Check out Rhian Hy (WifeLife), Tashina Combs (Logical Harmony), and Leticia (xoloveleti) on YouTube for endless reviews of cruelty-free and vegan products if you feel overwhelmed and would like a starting point.  Also, let me know if you'd like me to do reviews on the blog of some of my favourite vegan beauty products!

Until next time,

Ethical Beauty: Cruelty Free and Vegan Brands

Is your favourite product missing?  Want me to do vegan beauty reviews?  Let me know in the comments below!

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