Plant Based Bride

One woman's thoughts on the science and morality behind the choice to live without animal products. And possibly a blog post or two about centrepieces.

Tarte Tarteist Vegan Mascara Review

It's time for another vegan and cruelty-free mascara review!  So far in this series I have reviewed Too Faced Better Than Sex MascaraPacifica's Aquarian Gaze Mascara and Lily Lolo's Creamy Lash Alert Pure Natural Vegan Mascara.

Let's get to the review of this instalment's pick... Tarte's Tarteist Mascara!  

Tarte Tarteist Vegan Mascara Review // Plant Based Bride

What Tarte has to say about its Tarteist Mascara...

'Jet-black lengthening mascara for 2700% more lash volume.

Product performance: Paint on dramatic lashes powered by good-for-you ingredients with this vegan natural artistry™ mascara. Infused with triple-black painted mineral pigments that strengthen and condition lashes while delivering bold black definition, you’ll get flirty length and volume without any icky, bad ingredients. The patented mascara wand features molded, multi-length bristles that grab-and-lock onto even the tiniest lashes, saturating them in 360° root-to-tip pigment. In a simple stroke, you can sculpt, separate and curl your lashes without any messy flaking or clumping.' -

Cost: $33 CAD

Vegan?  Yes!

Cruelty-Free?  Yes!

Ingredients: Ingredients: Water/Aqua/Eau, paraffin, glyceryl stearate, synthetic beeswax, acacia senegal gum, stearic acid, butylene glycol, oryza sativa (rice) bran wax/oryza sativa (rice) bran cera, palmitic acid, polybutene, ozokerite, VP/eicosene copolymer, hydrogenated vegetable oil, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, phenoxyethanol, stearyl stearate, aminomethyl propanol, hydroxyethylcellulose, tropolone, sodium nitrate, iron oxides (CI 77499).

Tarte Tarteist Vegan Mascara Review // Plant Based Bride

What I have to say about it...

The Good

  • Crazy lengthening with the very first coat;
  • Adds a good amount of volume;
  • Holds curl well throughout the day;
  • Doesn't smudge;
  • Doesn't flake,
  • Can easily replace natural false lashes with two or three coats;
  • Doesn't tend to clump;
  • Separates the lashes;
  • Leaves the lashes very soft;
  • Applies very easily and smoothly;
  • Is very easily removed with oil (like castor or almond).

The Bad

  • None.  This mascara is awesome!

How does it compare to Too Faced Better Than SexPacifica Aquarian Gaze, and Lily Lolo's Creamy Lash Alert Pure Natural Vegan Mascara?

Vegan Mascara Comparison // Plant Based Bride

Final thoughts:  This mascara is like the Pacifica Aquarian Gaze and Lily Lolo mascara had a super baby.  This mascara is even easier to remove than Lily Lolo AND gives more length and volume!  The biggest bonus?  It holds the curl in my lashes basically all day!  I am mildly obsessed with this mascara and had to give it a perfect 5/5.  Highly recommend!


What's your favourite vegan mascara?  What mascara should I try next?  Let me know in the comments!

Until next time,